is a watch brand that manufacturers wooden watches. The brand was developed in 2009 inItalyand its trademark was registered in 2010 under the company name Fratelli Diversi.The headquarters of the company is located inLamporecchioand aNorth Americanregional office is located inLos Angeles.
According to WeWOOD, the company plants a tree for every watch sold. As of December 2013, the company has planted 250,000 trees inAmericaand other countries where the watch is sold.WeWOOD has partnered withAmerican ForestsTrees for the Futureand Treedom for planting trees.
The brand was developed in 2009 in Italy. Its trademark was registered by Alessandro Rosano, Daniele Guidi and Emma Bogren in 2010 under the company name Fratelli Diversi.Prior to starting the company Guidi was an accessories distributor and Rosano was a shoe designer.After a year of operations, the company opened a regional office in the United States in Fall 2011.
The designs of the watches are prepared in Italyand the watches are manufactured inIndonesiaandChina.The company has offices in Los Angeles and Lamporecchio.WeWOOD watches were launched in theUnited Kingdomin March 2011.WeWOOD in the UK is distributed by Winshport LTD based in Poole, Dorset.WeWOOD in Australia/Pacific region is distributed by Branched, located in Melbourne Victoria. WeWOOD in Brazil is distributed by Grupo Zarco®, located in Rio de Janeiro.
WeWOOD manufacturers watches completely from wood with the exception of the glass, movement, battery, pins and clasp.The watches useJapanese Miyota movementpieces.The company uses different woods to derive different colors for the watches and does not use dyes to alter the color of the wood.WeWOOD also manufactures multi-wood watches.The wood used in watches is hypo-allergenic and is not treated with chemicals. Therefore, the watches are not waterproof.
The company uses recycled woodfor manufacturing watches.Initially the company sold two designs, Date (analog) and Crono (digital).However, WeWOOD started manufacturing several other designs later on.
WeWOOD promises to plant one tree for each watch sold.For this purpose, WeWOOD works with American Forests to plant trees in North America and Trees for the Future to plant trees in other countries. By the end of 2013, the company had planted 250,000 trees.Of these 50,000 trees were planted inGhana, 7,500 inTexasand 5,000 in theBitterroot National Forest.
WeWOOD provides a quarterly financial statement to American Forests to document the number of trees planted.
Since its launch WeWOOD has been featured in multiple national and international media outlets.ELLEwrote about WeWOOD watches, Completely absent of artificial and toxic materials, these timber timepieces are as natural as your wrist the perfect eco arm candy!andVogue Italywrote Technically, no one can ever tell you that you have his same watch. Every wood, in fact, has a unique grain pattern as the DNA of a person.
In 2011, WeWOODs watch,Jupiterwas featured inThree accessories for eco-friendly travelinThe Globe and Mail.WeWOOD watches were also featured inOK! Magazines2012 Christmas Gift Guide,inNew York Posts50 great gifts (for everyone on your list!)and in6 Watches that Will Make You Want to Wear Onein Fox News Magazine.
Eco-watches: Groups attain mixed results in the alternative market. Financial Times
Last-Minute Fashion4good Gift Guide. Details
How Much Wood. Mrket Place Magazine.
WEWOOD- Be Punctual, Fashionable and Eco-Friendly All At The Same Time. Downtown Magazine NYC
WeWood Plants A Tree Every Time A Watch Is Sold. Forbes
Watch Out. Vogue. Archived fromthe originalon March 29, 2014.
WeWOOD in the UK and Ireland is distributed by Winshport LTDWeWOOD UK
WEWOOD CRAFTS ECO-LUXURY WATCHES FROM WOOD. Digital Trends
Gorgeous watches by WeWOOD are made of all-natural dead tree. Geek
LUSTABLES: WEWOOD WATCHES. EcoSalon
0 WEWOOD watches use wood from trees used for flooring, musical instruments (with photo gallery)
WeWood: Eco-Sophistication. Lucky Magazine
WeWood Watches: A Tree for Every Watch. American Forests
Just Cause: How Social Entrepreneurship Can Give You A Competitive Edge. American Express
Three accessories for eco-friendly travel. The Globe and Mail
Christmas Gift Guide. OK Magazine. Archived from2012 the original
50 great gifts (for everyone on your list!). New York Post
6 Watches That Will Make You Want to Wear One. Fox News Magazine
Watch manufacturing companies of Italy
This page was last edited on 27 March 2018, at 14:31