If youre thinking about starting a WordPress website or blog, one of the first questions youll probably ask yourself is how much does a website cost?. Its an important question! Figuring out the best way to start a website early on can save you a ton of money in the long run.
If you want to hire a designer, developer, or web agency, to do the work for you, the price can get pretty steep. While theres nothing wrong with that, you do have some other options. Because WordPress is free, open source software, you can build your own cost-effective website if you dont mind a bit of work. So, how much will creating a WordPress websiteactuallycost if youre doing it yourself?
The real answer is that it depends on how you go about choosing the products and services youll need to create an effective site. In this post, were going to look at what costs you can expect as a DIYer and help you make well-informed choices to get the best bang for your buck.
The first thing you will need (if you dont have it already) is a domain name. Your domain name is the URL (like ) that people will type in to find your website.
There are two free resources you can use when choosing your domain name.KnowEmallows you to search for names to see if a matching domain and social accounts are available. For example, if you check wpsitecare, youd see that we have the m, Twitter, Facebook, and several other accounts for that name.
If social accounts for branding are not a concern, you can useLean Domain Searchto search only for available domain names. This service will allow you to see related domain names that are available or premium domains that are for sale through GoDaddy and Sedo.
The pricing of your domain will depend on its availability. For example, you could have the following scenarios.
If it is a domain that is available, you can purchase it from most domain registrars. m names are generally the least expensive.GoDaddyusually charges $12.99 initially, whereasNameCheapusually charges $10.69. The yearly renewal may be more or less, depending on the regular price listed for the domain.
Once you choose a domain registrar, you can do a search on Google for their name + coupon code to save a little extra on the domain registration.
Pricing for other top level domains like the traditional , , and or the newer .guru, .photography, and .agency may have a higher or lower registration cost than .com domains. Most will have a similar or higher renewal cost.
For example, a .guru on GoDaddy may be on sale for registration at $27.99, but the yearly renewal cost is $39.00. A .global on GoDaddy may be on sale for registration at $49.99, but the yearly renewal cost is $99.99.
Be sure to check both the initial registration cost, as well as the yearly renewal cost, so you dont get stuck with an expensive domain to maintain.
Some domains may be available at auction because the owner who purchased it no longer wants it. Auction domain sales work similar to eBay several people will make a bid during a specified period of time, and the highest bidder will win. These domains can range in price from less than $100 to thousands, depending on the name and competition.
Some domains may be on sale because the owner who purchased it no longer wants it. As opposed to an auction, these domains are sale for a fixed price.
It never hurts to try and contact the seller to see if you can make a deal with them. Sometimes, if the domain has been on sale for a long time, they may be willing to negotiate a lower price with you to get it off their hands. Most for sale domains will have a way for you to contact the seller for more details.
As with auctioned domains, for sale domains can range in price from less than $100 to thousands, depending on the name and competition.
Domain registrars like GoDaddy give you the option to buy a domain from someone who may not be auctioning or selling through theirbuying service. Essentially, they will contact the domain owner and try to broker a deal for you.
This service is good for domains that are not being auctioned, not for sale, not in use, or havent been updated in years. For example, if you go to a domain, see that its a blog, and the blog hasnt been updated since 2010. That might be a good time to attempt contacting the owner and making a purchase.
Before trying the buy service, you should try contacting the domain owner if possible. You can use the URL and replace the domain.com to see if there is public contact information for the domain. If you contact them, but dont receive a response, then try the buy service.
The cost for this approach is the fee for the service ($69.99) plus whatever the amount the owner wants for the domain.
Most of the time youll be fine with a standard domain name from NameCheap or GoDaddy. If you dont need to purchase a domain or use an unusual TLD, you can expect to pay around$12 per year.
Although it is somewhat unusual, you may find yourself in a situation where you need to purchase a more expensive domain. Usually this will be aone-time feeand can run anywhere from$100 to 100,000 and up. In addition to this fee, you will also need to pay around$12 per yearfor your domain once its been purchased.
If you are looking to buy a domain that has been owned or used before, be sure to research it carefully. Free services likeArchive.orgwill allow you to see the content previously published on the domain.
Ahrefsbacklink explorerwill show you if a domain has a link profile established. If it does, you may also want to invest in a premium backlink research tool to see what links the domain has pointed to it.
The point of this research is to make sure you are not spending money on a domain that may have had questionable content on it in the past or has a bad backlink profile. Both may harm your chance of creating a successful website.
You may look at the rest of this guide and wonder why I spent so much time on the domain name. The truth is, its easy enough to change your web host, design, plugins, security solution, and other areas of your website. Changing the domain name means re-branding your name, redirecting all of your content, losing your social share counts, and much more. Therefore, really take the time on this portion of starting your WordPress website. Youll be glad you did!
Once you have your domain, you will need web hosting. Web hosting costs start at super inexpensive (under $10 per month) for shared hosting, where your website will be on a server with other websites. Inexpensive shared hosting companies includeGoDaddy,SiteGround,InMotion,Bluehost, and similar.
Hosting costs continue to rise when you start looking for WordPress-focused hosting. They are not unreasonable, however. Companies that have hosting specific to WordPress includeDreamHost,WP Engine,Synthesis, andPagely. Pricing with these companies starts in a range from $19 $47 and goes up to $400. Some plans include additional services for backups, security, and speed enhancement.
Most people starting a WordPress website will be able to utilize one of the above-mentioned options. If you know your website will be attracting Amazon-like volumes of traffic, you may need to look into dedicated servers and enterprise hosting options at a significantly higher cost.
To learn more about WordPress hosting, be sure to visit our guidecomparing several popular hosting companies.
If youre just getting started and dont expect a ton of traffic to your website, you should be able to get some very affordable web hosting.We recommend SiteGround, but any of the hosts mentioned above would be a great place to start your website. On a standard shared hosting plan, you can expect to pay around$90 to $150 per year.
If you expect that the site youre building is going to be a traffic magnet, or you just like to dream big, you can get a much higher capacity hosting plan from one of the managed WordPress hosting companies like Pagely. If you go this route, you can expect to pay anywhere from$300 to $10,000 per year.
Everyone wants a beautiful website and luckily WordPress has 1000s of great-looking themes available at reasonable prices. Since youre doing things yourself, youll probably want to choose a pre-made WordPress theme for your sites design. When choosing a theme, you need to think about how you want to represent yourself or your brand online.
As you search the web, you will find both free and premium WordPress themes. A lot will depend on the type of look you want for your WordPress site. Good themes wont include much, if any, functionality directly within the theme, so be wary of any theme that offers huge bundles of cool-sounding features.
A theme with a ton of features might sound like a great deal, but most of the time youll be better served by a simple theme that works well with popular plugins. Here are some examples of where you can go to get WordPress themes and what you can expect in terms of pricing.
You can get some nicely-designed free themes through theWordPress theme directory.
For the highest quality code and better search optimization, you can choose framework themes such asHybrid CoreorGenesis. The frameworks start at $59 $87. You will then either need to have good design / developer skills to customize the look, purchase a child theme, or purchase a package that gets you all of the additional designs that go with the framework.
For a larger variety of designs, you can choose theme memberships.DevPressoffers a $69 per year membership for access to 14 themes.Arrayoffers a $249 lifetime membership for access to 16 WordPress themes.The Theme Foundryoffers a $79 membership per year for access to 12 themes.WooThemesoffers a $399 per year membership for access to 55 themes. While the dollar value stands out in this group, the choice really comes down to which theme designs you like most.
You can also choose to hire a WordPress developer to customize a WordPress theme for you. One of the best ways to find a quality WordPress developer is to ask around. Most of the best developers get their business through referrals and dont focus much on freelancer sites or organic search.
That said, there is at least one directory worth mentioning; theWordPress People directoryon Post Status. In addition to asking around and checking the people directory, you might want to try Twitter. Lots of great WordPress developers work remotely and hang out on Twitter, so try searching there and asking for developer help using theWordPresshashtag.
When you choose a WordPress theme, or have one created for you, be sure to go with a responsive design. This ensures that everyone who visits your website on a desktop, tablet, or mobile device will have a great experience. Google will also give you a little mobile-friendly seal ofapproval in search.
Be sure to visit our guide onchoosing a great WordPress themefor your website for more information on this part of starting your WordPress website.
Whatever theme you choose for your DIY website, you should probably expect to pay at least$60 to $100for a quality theme with ongoing support. If you join a theme club, this could be a little bit higher and also be a recurring fee; however it will give you a larger selection of designs should you want to branch out and create more websites.
If setting up and customizing a theme is a little beyond what youre prepared to do, or you just want something a little more custom, you can still get a reasonably priced design. If you hire a designer or developer to help customize an existing theme, you can expect to pay anywhere from$500 to $5,000depending on the complexity of your theme changes and the expertise of the person youre working with.
One of the downsides to using WordPress is that because it is so popular, it is targeted by hackers and malicious code creators for the purposes of distributing malware and viruses. There are security solutions that can help.
One popular solution isSucuri. They will help your website with malware cleanup, blacklist monitoring and removal, website firewall and protection, brute force / DDoS mitigation, and HTTP monitoring. Their service starts at $10 per month. Although not as comprehensive, there are some free and lower-priced options to help keep your WordPress website more secure. Some of the popular WordPress security-related plugins are:
If youre a brave soul, you can forgo spending any money os security, but it may wind up costing you a lot more in the end. Some web hosting companies like WP Engine have an ongoing partnership with Sucuri which can save you a bit of money. That said, we recommend playing it safe and setting aside around$200 per yearfor a typical DIY website.
Security problems can cost a ton of money. Its difficult to gauge what the potential damages of an insecure or hacked website could be, but rest assured its much higher than you think. Malicious intruders can make off with your personal information, your visitors information, and turn your digital world upside down. Trust us, dont skimp on security. Youll regret it eventually.
Plugins help you enhance the functionality of your WordPress site. There are many free ones that will help you immensely, such asWordPress SEO by Yoastfor search optimization,Jetpackfor functionality similar to , andFloating Social Barfor social sharing.
In addition to the free ones, there are also paid ones that you might find useful now or down the road. Here are just a few you may want to consider.
Akismet, the popular spam-fighting plugin, starts at $5 per month for commercial sites (or free for personal sites).
Gravity Formsis a great plugin for adding all types of forms to your website. It starts at $39 per year and has a proven, reliable track record. If you need a free alternative form plugin, we recommendCustom Contact Forms.
Related Posts for WordPresscosts $39 and is a really easy way to add a related posts section to all of your blog posts. We use it and love it. Theres also a free version if you dont need the extra features or premium support.
Business Review Bundlewill run you $36 and is an awesome set of plugins if youre making a website for a local business. The plugins in the bundle can help increase your exposure on local sites like Yelp and the Yellow Pages.
Pinterest Pin It Button Prostarts at $29 and is a great way to get more visitors to your site through Pinterest. We definitely recommend this one if your website is photo-heavy.
There are many, many more plugins out there to explore. These are only a sampling, and also the reason that WordPress is so great. There is no limit to what you can do with WordPress thanks to plugins.
Dont miss our list of the40 hand-tested WordPress pluginsthat we consider the best of the best.
Lots of sites can get by using only free plugins from the plugin repository. If youd like to save some money on your site, this is probably the best area to do it. There are lots of great free plugins available for WordPress, so try searching for free options before looking for a premium solution.
That said, there is a good chance youll have at least one or two needs that cant be met by free plugins, or you just want some paid support, so you should expect to spend around$100 per yearon premium plugins.
If your site needs to work a very specific way to accomplish your goals, theres a good chance youll need to pay for it. Most niche-specific plugins are paid because they only apply to a unique set of circumstances. A good example of this would be eCommerce plugins.
The two best eCommerce plugins for WordPress are free; however, they have many extensions which are not. If you need a lot of special functionality on your site, you can expect to pay anywhere from$500 to $3,000for the premium plugins youre going to need.
Even though this is a pretty comprehensive article, I didnt address some of the specific features that factor into the pricing of a small business website. Things like eCommerce, membership functionality, and forums can drive up the price of a website significantly.
There are also more subtle parts of your website that seem like simple additions, but they certainly take more time for a design and development team to build into your site, so will drive up the cost as well. If youre wondering what some of those additional items might be, Savvy SME has put together an article aroundfrequently forgotten parts of small business websites.
Last, but not least, is maintenance and WordPress support. WordPress needs regular maintenance in terms of updates to the core software, updates to themes, and updates to plugins. These updates help your website perform at its best and keep it secure from the latest WordPress threats. Plus, you need backups if you want to ensure that your content will be safe in the event of a hosting disaster.
If you look at the totals above for website hosting plus security, you might be thinking that WordPress is a bit too pricey for your blood.
Fortunately, you can start with an inexpensive hosting solution (under $10 per month) and get security monitoring, backups, updates, and much morethrough one provider starting at $79 per month. This combination makes starting your own WordPress website affordable and much less of a hassle on your end.
Ongoing site maintenance is something you can definitely do yourself. If you dont mind keeping up with WordPress updates, plugin updates, theme updates, and small adjustments to your theme and plugins, you can save some money in this area.
One major downside to saving money on site maintenance is that you may wind up in a situation where youve crashed your site and dont know how to restore it. We see this sort of thing all the time, so definitely be careful if you decide to look after your site yourself. Remember to always make backups!
If youd prefer to have someone else take care of your site for you, the cost is usually pretty minimal. For example, our least expensive starter plan costs$948 per yearand includes 24/7 security monitoring, backups, updates, interactive WordPress training, and our favorite benefit peace of mind. 🙂
As you can see, there are quite a few things to consider when determining how much a website will cost. If youre not so sure about rolling up your sleeves and doing things yourself, you can read about thecosts of custom WordPress websitesto get an idea of how much a custom site will cost.
On the other hand, if youre still ready to start tinkering with a bit of code or figuring out how to get some plugins and a theme to work the way you need them to, you can save yourself quite a lot of money.
When you choose the right services from the start, WordPress doesnt have to be a costly endeavor. With most things, like designs and plugins, you can start free and work your way up. If you invest in the right things like a great domain name, web hosting company, and maintenance plan, youll be on your way to creating a successful website without having to fuss with too much of the technical side. Now, for the moment youve all been waiting for
Getting started doesnt have to cost an arm and a leg. Keep in mind that you can always improve or expand on your ideas later down the road. If you keep the scope of your site small go with some budget-conscious options, you can expect to be up and running with your own WordPress website for around$500 to $600 per year. Thats not bad at all.
If you really want to cut costs, you can skip all of the extras and be publishing from your very own self-hosted WordPress website for as little as$150 to $200 per year, which is probably less than you will spend on coffee!
If youre really wanting to go all out and make the next big thing, you can spend quite a bit more than $200 getting your website off the ground. If youre interested in things like membership sites, eCommerce, and complex functionality youll probably wind up spending closer to$2,000 to $5,000 per yearon your website. This is really just a rough estimate based on potential costs and it could be much less or much more depending on your situation and your needs.
Our advice is to be careful about overspending on an idea before youve validated it. Make sure you know what youre getting yourself into before you whip out your debit card and buy 50 premium plugins. If you have an idea and youre looking for consulting to point you in the right direction, reach out to some WordPress people on Twitter and see what they have to say. Youll find that the community is very open and welcoming to anyone who is interested in building something.
Which website costs are hardest for you to bear? Is there anywhere you wish you could save money, or tips you can share with fellow readers?Let us know in the comments!
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There are many nice-looking themes, and some of them are available even for free, But, if a person intends to build a successful business, then its better to opt for a unique custom-made design. And, when it comes to hosting there a many options to choose from. You just need to decide what exactly type of hosting will best suit your needs and then look for a hosting provider that will meet your requirements. Also, its important to choose services that are scalable enough to allow you to upgrade or downgrade them when necessary. For instance, Ive been using a web hosting plan by BGOcloud. When my website grew bigger I moved to a higher plan, and now Im using a VPS. In other words, the more popular your website becomes and the more resources it requires, the better hosting solution it will need. And dont worry about the price, as there are many affordable services out there, and usually hosts make big discounts, so one can find a plan with very good characteristics for less than $10, lets say.
Depend on website which types of site you want
I was searching how to make a website on wordpress for free? I saw many suggestions to make a website on wordpress. Recently, Ive seen your article and read it carefully. Youve explained very good. I really liked it. So, keep up the good work.
Like anything, you get what you pay for. The big problem with website development is that a majority of web designers dont have solid qualifications. If you were building a house or an office you wouldnt trust some guy that is self taught, you would hire someone with real qualifications, a good reputation and long term support. A website should be no different. and there is a big difference between a web designer that knows how to structure a website for maximum results and one that knows how to simply slap together a nice looking site. Technically every web developer should be qualified in online strategies, SEO and PHP and know how to fix anything if it breaks. That is what people pay for, not just knocking up a themed site that looks nice.
I totally agree, you should begin to gather content before design and development. There are plenty of items you should take into consideration texts, pictures, videos, pdfs, terms and conditions, information about company
Thanks for the great tips and article. People usually builds website first and they get stuck in the middle with a simple question, what do i write now? Time is also a real investment one do in writing or wasting in not writing any content, so purpose of the blog gets lost. Most people ends up closing their blogs in first or may be in the second year of their site. It is easy to start with something but keep focusing on writing for the same niche takes serious love for the blogging. That serious investment one should also look for before starting a site. If one loves what he wanted to do, it might be little costly once you keep on getting traffic and hosting cost rises and all other stuff which you mentioned but can easily be made profitable with affiliate marketing or by ads.
Its very difficult to put a cost on a website considering what a simple website is to you might not be the case to me.
Investing in a domain name and hosting is a must for a website to be complete so always advice my clients to explain the goals of the website they want before I can give them a quote.
This article helped me immensely; answering many of the questions swirling in my head.
I absolutely love when Google searches are spot on!!
As an entrepreneur who is employing a re-launch of my businessI will do
Another Cost that many people dont look at is training for yourself or whomever youre going to have maintain the content and updates for your site. You may have to put training into your budget as well.
I think that if you are serious for your blog then you must surely invest in buying a domain name and web hosting and this will the best decision you will take for your blog.
With all my respect fro long detailed articles you wroth ( which becomes a habit on web lately ) .
I come here to find answer of simple question how much do wordpress templates cost
I was expecting to see estimated in Number how regularly web-designers sell theirs services .
Honesty I cant get blame on your post title since its not even mention wordpress , but I blame new G metrics to guess best matching fro my search .
even for a newbie he will get lost on long complicated details since most of people wont understand many of technical terms used here .
Hey Ryan, nice piece. Ive just stepped out into the entrepreneurial space, finishing up my site and came across this post doing some cursory research. I want you to know that Ive linked linked this article for my readers to connect to as well. Any good, quality info that I find that could potentially educate my usersI like to link. Thanks guy.
Hey! I just stumbled on this and have to say that its extremely helpful.
Im a relatively new website developer thats pretty much specialized in wordpress for a while. now.
This really helps to explain the costs of starting up a website, and I feel like I could probably send it to most of my customers to help them better understand what is involved with a website.
I do have a question for you guys though. How do you begin with quoting a price for services? What do certain types of service usually cost? I work with a lot of small business, individuals with limited budgets, etc. (As an example, a missionary that has no steady income but wants to update their website to something more professional). Over-charging is something I want to avoid, especially since I am just starting to try and get my name out there, but I think that I am almost always under-charging for the services that I offer (Mainly small maintenance jobs, or setting up premade themes)
How much would an average developer charge to, as an example: Setup wordpress on the customers server, install a pre-made theme that they have purchase, configure the demo content, and answer any questions they have about moving on from there? Obviously, if necessary adding additional services as required, or charging a fee for continued consultation and site management.
What about setting up woocommerce store for someone, where most of what I do would be installing the plugin, configure the options, and perhaps make some tweaks to design, but they would setup the products?
I know thats probably a big question, but any tips would be awesome!
Hey Aaron, just came across this and saw your questions. Hope Im not too late to help.
In my honest opinion, there is no market rate. You can find a lot of help to install WP and Woocommerce on Fiverr for $5 or get the same thing done by a web developer for a few hundred dollars.
It comes down to value-added services, trust and relationship youve built with your customers over time plus the costs incurred to work on the particular project.
One way is to go by the hour, say in a year youd want to earn 100000, so each hour youd want to earn say $50, also depending on the number of hours you are working each day.
Track your time. If a project takes you an hour to do, you charge $50 and so on.
The other better way is to charge based on service as a product, do some planning and projection ahead of where you are now. Say you aim to grow your business by 10% every month, and youve calculated all your costs (internet, hosting, software, WP theme framework, license fees, home bills, take home pay, etc).
My very rough math, in order to grow your revenue by 10% each month, you may need to double your client size each month. Which also means you need to charge them at least double your expenses.
Say if your total costs of running this business per month per clien