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Business Website: Free WordPress Template Instructions
Jeremy Marsanon February 26, 2018Create a WebsiteMarketingComments(6)
Service and retail businesses need a website that describes their products, shares their location and hours, and invites visitors to move forward with a purchase. Business website design doesnt have to be complicated, but you do need to get these basics right. A website thats confusing or slow will reflect poorly on your brand, and ultimately deter customers.
This is what inspired us to createFit Web Themes: Business Edition. Its the most cost effective way to create a fast and modern business website. As a WordPress theme, you can fully customize the site to match your branding without the need for any programming, and pricing startsat just $2.95/monthfor the website, domain and business email accounts.
This guide will explain how to create a setup a business WordPress website in just 30 minutes. If you have any questions along the way, you cansubmit a questionin our user forum.
Fit Web Themes: Business Editionis a one-stop way to get all the essential business website design featureslike contact buttons, maps integration and mobile functionalityon a platform thats easy for you and your visitors. To design your site, simply add your content and adjust colors, fonts and formatting on an easy-to-use menu. Theres no programming required.
We also have special themes forrestaurantsandspa/salonbusinesses.
To use our free theme youll need a WordPress account. If you have one already, you canskip to installation instructions below. Otherwise, well show you how to set up a WordPress account next. UsingBluehost, you get a WordPress website, custom domain ( and business email, all starting at just $2.95/month.
To create a business WordPress website, you first need a hosting plan. We recommendBluehostbecause they combine everything into one package (website, domain AND professional email accounts) and offer the best pricing starting at $2.95/month.
To get started,simply follow the linkand click Get Started Now. The first step is to choose your hosting package. Their basic plan starts at just $2.95/month and it should be sufficient for most single-location businesses. Youll typically only need the plus plan if you want to create more one website, or want to set up more than 5 business email accounts.
The next step is to choose your website domain e.g. Bluehost will let you choose different extensions, including or . However, its almost always a better idea to use , even if your first pick is taken. Consider adding an extra word, like your city name, if youre struggling to find an available m, or check out ourtop 25 domain name ideasfor additional tips. You can also see whats available using the tool below:
Lastly, youll enter your payment information and finalize your order. An important note: In order to get the best pricing, you do need to pay for 3 years upfront. However, you can also cancel within 30 days for a full refund.
Once youre signed up for Bluehost, youll be prompted to set a password and confirm your email address. After this, youll be routed to the Bluehost dashboard. Theres 3 quick settings to change here:
Click My Sites on the left panel, then Manage Site.
Find the Settings tab. In the box that says Site URL, change the temporary URL to the one you just purchased. This ensures your new domain is linked up with your new site.
Now click the Security tab. In the box that says Free SSL Certificate click enable. This will change your website to an http
, which is better for search engine rankings.
Once youre finished, click Log in to WordPress and youre ready to start working on your website.
Clicking Log in to WordPress will bring you to the WordPress dashboard. This is your main control center where youll design your website, make edits, add blog posts, etc.
First things first, you need to getFit Web Themes: Business Editioninstalled on your site. To do this, hover over Appearance on the left menu and click Themes.
Now click Upload in the top-right corner:
Now click the button Upload Theme at the top of the screen. This should open a prompt to upload a file.DownloadFit Web Themes: Business Editionhere, then upload this entire .ZIP file onto WordPress. Once loaded, click Install Now.
Once finished, click activate. Youll now have our theme installed on your site. The next step is to start designing!
Designing your website is as easy as adding your business information and photos. If you prefer, you can also make simple adjustments to the format of the site.
Fit Web Themes: Business Editionwas designed to be as user-friendly as possible. Yet, its also highly customizable: You have full control over colors, fonts, and page formatting, all managed from the easy-to-usecustomization menu.
The customization menu is where were going to start, since this is where the bulk of your design work will happen. To find it, hover over Appearances on the left-hand toolbar, then click Customize.
As youll see, the customization menu is divided further into subsections, like Header and Social Links. Click on the buttons below for instructions on each section and remember, you can alsoask a questionin our user forum if you need any additional help.
Here is where you design the header panel to your website. First, you can upload a logo, or simply entering your business name as text (youll be able to adjust the font later.) Below that, enter your street address and phone number.If you still need a logo, check outgraphic designers on Fiverr. You can hire a designer for as little as $5 to create your business logo.
By default, the header color is transparent black. This allows you to easily read the white text, while still making your background image visible behind it. If you want to change the header or text color, simply click the box and use the sliders to adjust it.
Adjust colors easily using the color selector (middle) and transparency slider (far right).
Now add social media icons to the top-right corner of your website. Simply paste your page link under the appropriate field and the icon will automatically appear. Theres also an option to add an email address with a mail icon.If you havent created social media accounts yet, I recommend checking out our guides to learn the benefits ofFacebookYelpLinkedInandInstagramfor business.
Social media icons appear on the right side of your header bar.
Here you can choose your websites font and color themes. By default,Fit Web Themes: Business Editionuses Comfortaa for headers, and Open Sans font for the body. However, you can try out different fonts and preview them instantly.
Body fontis used in paragraph sections like About or Hours. Yourheadings fontappears in section titles, andsub-headingsis used for buttons, and your main navigation menu.
Default Background Colorwill change the background color for certain sections and pages on your site. The reason it doesnt change the background color everywhere is because some sections (like Location and Gallery) have their own color controls.
If you want to use the same background color across your whole website, simply locate the 6-digit HEX color code, write this down (or copy it to your clipboard) then apply it anywhere else you want to use this color.
Copy/paste this code to re-use colors.
Here youll choose which sections you want to appear on your homepage, and in what order. Simply click and drag a section to re-arrange. Or, click on the eyeball icon to remove a section from your website.
Click the eyeball to hide a section, or drag to rearrange.
Heres a rundown of the 7 homepage sections available for this theme:
Features a title, background photo and button. This should almost always appear at the top of your website.
Displays your address, hours, and contact information, plus an embedded Google Map.
Adds a simple image gallery to your homepage.
A place to add a short bio, or product/service description.
Add up to 5 testimonials + headshots from past customers.
An optional mailing list signup form powered byMailchimp.
Add text, links, or images to the bottom of your website.
The hero section features a large banner image with text and a button at the bottom. Think of this as the main headline of your website. It should capture your visitors attention, provide a simple summary of your business, and give visitors a easy way to proceed via the button.To add an image, you can select one of the 3 default images weve provided (boxes, cityscape, or tools), or upload your own. What typically works best is a photo of your team, orproducts. However, if you dont have any photos just yet, you can find more royalty-free photos onPixabayUnsplash, orPexels.
Use Background Color to adjust the color of the banner just below your image. This makes it easy to read your hero text and button:
Background color is set to 50% transparent black to make the white text stand out better.
To add a button, simply enter text and a URL. Also choose a color and button style that matches your website theme.
To change the button font, head back to theDesignmenu on the previous page. Change the subheadings font to adjust the button text font.
This is a simple menu to add your main business information, including your address, hours of operation, phone number and email addresses.This section also features an embedded Google Maps widget that shows your address as a pin on the map. To set this up, youll need a Google or Gmail account (which you cancreate for free), then followthese instructionsfrom Google to get an API key.
If you dont have a physical location for your business (or just dont want to encourage drop-ins) simply remove this section. Head back to the customization menu, clickSection Orderand hide the Location section by clicking the eyeball icon.
Click the eyeball to hide a section.
A simple gallery to display photos of your products, team members or office/location. You can upload as many photos as you like. The photos will appear as thumbnails, and visitors can click to zoom-in.Layout Columnschanges the number of columns in your photo gallery. You can use it to increase or decrease image sizes. For example, changing it to 3 will feature larger rows of 3 images each.
Add a paragraph description of your businesses or products. Weve provided a rich text editor so you can add links, photos, or change the style of your font.
If you plan on writing more than a couple paragraphs, I recommend creating a separate page instead. The main purpose of your homepage is to get visitors to call, email or visit your business. A lengthy text-based section can distract from the more important features. This guide explainshow to create new website pagesa little further down.
Note: By default, the about section will be hidden. To enable it, youll have to head back toSection Orderand click the eyeball icon.
Testimonials is where you can share reviews from past clients. Simply add their quote, enter their name and workplace underattribute, and (optional) upload a headshot. WordPress will automatically crop the photo as a circle.
You can enter up to 5 testimonials. To add more, just click Add new Testimonial at the bottom.
This is an optional section forMailchimpusers who want to add an email newsletter signup form on their website. Simply write a header and subheader, then add your MailchimpAPI KeyandList ID. This will make an email signup field appear below.As with all the sections, you can move the email signup form wherever it fits best on your website. Ifemail marketingis a major source of new clients, consider moving it higher up to maximize signups. Simply head toSection Orderand drag email capture above the other sections.
If havent started email marketing yet but are interested in trying it out, Mailchimp has a free edition for small businesses.Click here to sign up, or learn more about what they offer in ouremail marketing software buyers guide.
Like the header, your footer appears on every page of your website. Its typically used to display website credits, photo credits, or copyright information. You can also add up to 6 accolades, which are small icons that represent awards, achievements, or press links for your business.
Accolades can include business awards, certifications, press links, social media links and more.
Simply click Add new Accolade, and upload an image. Ideally this should be atransparent PNG, so it doesnt clash with the background color of your website. You also have the option to link a URL, e.g. the article that mentions your business.
To find these logos, just useGoogle Images. Set the color to transparent on the top menu bar.
Here is where you create your main navigation menu, which appears on the right side of the header.Click Create new Menu and name it Main Navigation. Check the box that says Navigation Menu and click Next.
Now Click Add Items. This opens a menu where you can decide which links to add to your navigation bar. Because youve only created 1 page so far (Home) there wont be too many options. Just click Home for now you can add more later.
Once youve finished making edits on the customization menu, click the gear icon up top and select Save Draft. Then click the X to head back to the main dashboard. You can come back to the customization menu at any time to keep working.
Many businesses like to add additional pages to highlight more about their products/services, origin story, order information, etc. It gives you the opportunity to add extra information without making your homepage too crowded.
Fortunately, WordPress makes it easy to do this. New pages automatically contain the header, footer and background color of your homepage, so theyll fit the style of your website.
To create a page, head back to your dashboard and click Pages on the left toolbar. Then click Add New.
For each page you create, there are 3 key elements to complete:
. The URL of the page youre creating; add just below the title.
. Add in the large box below. To include a photo, click Add Media.
Once finished, you can preview your page, save it as a draft, or just click Publish to go live. You can always make edits later, even after its published.
Remember to add additional pages to yournavigation menu, so theyll be linked at the top of your website!
In addition to providing great websites, WordPress is also an excellent blogging platform. If youre looking for a way to post news updates, share advice, or promote special events, consider adding a blog to your site.
Simply head to Posts on the right left menu bar, and click Add New. Just like creating a new page, youll add a title, write text and add images/media content.
I recommend saving each blog posts under the same category name, like Blog or Updates. This way, adding your blog to your main navigation bar is easy. Just click Add Items Categories Blog
If you wanted to create 2 different blogs (e.g. one for events, another for news and updates), then simply use 2 different categories. Then you can link to them separately on your navigation bar.
When youre ready to go live, click the Bluehost button on the left menu bar.
Now find the window that says Launch Your Site and click the button Launch.
This will make your website go live. You should now be able to type your URL and reach your site. If youre experiencing any problems,head back to Step 2and make sure you entered the URL under the settings panel.
Along with your website and domain name,Bluehostalso lets you set up 5 professional email accounts that use your domain (). To set this up, check out our guide oncreating a business email account.
As a new website owner, youll also want to learnhow to rank high on Google searches(just a few quick steps will do a lot of help!) and be sure to keep following ourmarketing sectionfor even more tips on boosting website traffic and getting more customers through the door.
If youre still having trouble setting up your website, or have any remaining questions about how to use Bluehost or WordPress, you can alsodrop us a lineon our user forum.
Jeremy Marsan is a business analyst and staff writer for Fit Small Business currently specializing in small business healthcare issues and product reviews. When not helping small business owners he enjoys many artistic projects, including music performance/recording, blogging, creative writing and carpentry.
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I am looking into designing a website for the company I work for. I understand there is an upfront fee of $3.95 per month for 36 months. Are there any other fees associated with this? Are there any fees for WordPress?
Hey there, if youfollow this linkyou should see special pricing for $2.95/month. There arent any additional fees for WordPress, unless you decide to purchase optional upgrades, like a premium theme or plugins. Most small business websites should be fine without these, however.
Bear in mind: Bluehost includes a domain for free 1 year. After that, it costs $16/year to renew. Also, hosting renews at $7.99 after the 3 year promotional period.
Hi I want to do a small website of my business
Jeremy has some great instructions and tips in this article, and sometimes its easier to hire someone to build your site for you. I recommend looking for a freelancer onFiverrorUpworkwho can help you get your initial website set up. Here are some additional articles that may help.
i want to design a website for my business
You are in the right place! Let us know if you have any questions from our guide.
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